3 New Year’s resolutions every business can adopt today

3 New Year’s resolutions every business can adopt today

Happy New Year! This year will provide another exciting and ever changing environment for online marketers. Personally, I’m thrilled about the opportunities presented to businesses that can adapt to the new normal and establish a conversation with their customers. Here are three resolutions every business can adopt this year.

1. Make your business social – every single company and organization can and should have some online presence where people can reach out to them, ask them questions and expect to receive a timely answer. Being social means being in places where your customers are. Your website won’t matter as much because people expect to connect with you on their terms, whether it’s Facebook, Twitter or YouTube. Personally, I’m finding myself using Facebook a lot more than Google when trying to find a company. Most often than not, the Facebook page is a lot more up to date than their website.

2. Seek first to understand, then to be understood is a Stephen Covey principle and it applies in today’s online environment. Listening has become a number one priority when trying to understand where your customers are and what they think about your business. Being social means actively listening online and being able to respond to positive and negative feedback. From free tools to paid platforms, there are hundreds of options to listen online and get the people’s view about your business. Ultimately, your brand is what people think it is so take advantage of this free research and use it wisely.

3. Quality message – please, please, please, stop using a new medium the old way. If every business continues to bombard us with their promotions and advertising messages, people will stop “following” and “liking” companies. A new social network will appear which will ban companies from using it. If there is one out there already, please, let me know so I can join it.  Quality message means that it’s really newsworthy and you will share it with friends. If you don’t think it is, then don’t post it.  It just adds to to the noise. You are not getting any new customers because of your latest update. Nobody cares but you. My advice is think twice before you post any message or you risk alienating your customers.

What are your business New Year’s resolutions. Please, share them here.

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About Milena Regos

Marketer, Consultant and Creator of the Simple Marketing Blueprint online marketing course for busy professionals.

Comments 5

  1. Joanne Steele

      |   reply

    Thanks Milena for the excellent resolutions every business should take very seriously. I disagree with you on one small point.

    I still believe that every business needs to maintain a simple, elegant, regularly updated website as their homebase. It’s like owning a home rather than renting. With a simple WordPress site, your hard work builds your own brand rather than Facebook’s or Twitter’s, and if your social media page or profile goes down, you still have a place to call home.

    • Milena Regos

        |   reply

      Hi Joanne, thank you for your comment. I do agree with you that a business still needs to have a website. No argument there! It’s just a matter of combining all messages and platform into a more integrated approach. If your customers will connect with you on Facebook as opposed to your website so be it. I do know of a few small businesses who are just using a blog and social media and not having a pretty corporate website anymore. I think people are getting more and more used to getting the information fast and at places they are already hanging out. I’m a big fan of owning your online presence and not putting it all in someone else’s hands. Thanks for the feedback!

  2. Costa Rica

      |   reply

    I really like #2. Seek first to understand, then to be understood. Understanding your customer base is the key to any businesses success. Only then can you deliver a product that will be successful. I will definitely be applying this to my new businesses. Great post

    • Milena Regos

        |   reply

      Hi, thank you for your comment. I’m glad you like it. They are simple rules to follow yet can be very effective. Please, let me know if I can be of any further help to your business. All the best, Milena

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