4 DIY affordable brand reputation monitoring solutions
Brand reputation monitoring is a big component to any social media effort. It’s your ears to the ground. It’s the part of social media marketing a lot of companies miss when they just try to push out their message on social channels and ignore the feedback they receive from people. I’m not talking only about monitoring your Facebook questions and comments but about listening to feedback on the entire web from people talking about your brand, talking about your industry and your competitors. It’s an important element to developing your content strategy and one that needs to be conducted on an ongoing basis.
There are plenty of software programs on the market that offer brand reputation monitoring but some small to medium size businesses can’t afford to pay for them. Here’s an outline of how to create your own brand reputation monitoring system for fraction of the cost.
Set up alerts for: brand, industry, competitors
You can also get alerts delivered right to your email.
Price: Free for 1 alert
$29/month for 3 alerts
You can also connect your Facebook and Twitter accounts to the system to allow for easier responding.
Mention comes with cool statistics but the account needs to be upgraded for that.
Set up Google Alerts for your brand name, competitors, CEO’s of companies. You can have the Google Alerts delivered directly to your email address.
Add an extra tab to your HootSuite account and call it something like: “Social Listening”. Then, you can use HootSuite’s search functions and create different searches:
- #tagline – mounting your tagline, a campaign tagline or a competitor’s tagline, you can monitor and engage with people who are using it.
- “Brand name” – there are people mentioning the company without tagging you on your Twitter account so this is important to monitor regularly
- #BrandName – monitoring the company hashtag is important as some people may use that when creating tweets
- Add a search for “CEO of the Company”
- Add an Instagram tab to Hootsuite and connect it to your account. This way you can like and comment on images directly from Hootsuite saving you time and keeping things centralized.
- Add HootSuite Syndicator. If you subscribe to anything via RSS feeds, you can use HootSuite Syndicator to get your notifications, making sharing on twitter/google+ super easy. Saves you time.
- Add a hashtag search for #industry. In the pro version, you can narrow that search by a Klout score, thus identifying influencers. Unfortunately, you can’t do the same in the free version. The pro version is $14.99/month if you decide to go that way.
- Add a hashtag search for #mainkeyword, again, you can identify the key influencers talking about topics you are interested in. You do need the proversion for Hootsuite which is $14.99/month if you decide to go that way.
- Add a search for special products, campaigns, specific geographic areas to stay on top of conversations in the area of the current expeditions.
- Add your Twitter lists (you do have Twitter lists right?)
Ready to check out Hootsuite? You can get a 30 day free trial and see if you like it.
To describe it simply, Tagboard is a way to monitor keywords (a.k.a. hashtags) across multiple social media channels.
To monitor conversations that revolve around specific hashtagson Twitter, Facebook, Instagram, Google+ and Vine, Tagboard pulls in content from all of these sites based on a specified hashtag and creates a custom board filled with content from all platforms.
Why Is it Useful?
- Brand monitoring. It’s useful to anyone who monitors their own brand or other people’s brands as a part of their business. It is especially useful for small business owners who do not want to invest in social media monitoring.
- Content Curation. It’s a great way to find content around a specific topic. For example, if you want to find out what others are saying about breaking industry news, search by keyword(s) and find articles, conversations, etc. Once you conduct the search, narrow the focus to a single social media platform. In other words, view just tweets with that specific hashtag. You can even reply to the conversations right from within Tagboard!
What do you use to monitor your brand and see what competitors are doing?