How to create an authentic advertising campaign with social media component

How to create an authentic advertising campaign with social media component

Air New Zealand’s new TV campaign

Air New Zealand’s new TV campaign is authentic, fun, remarkable and well done. On top of everything it will go virally on social media channels. It has already generated quarter of million views on YouTube.

I love this campaign for its creativity, employee engagement, humor and surprise factor. I think it’s brilliant from idea to execution. Well done Air New Zealand!

Check out the TV commercial below on YouTube

[youtube=http://www.youtube.com/watch?v=elD38pJX7iE]

If you want to see how they created the campaign which is as good if not better than the actual commercial check out the YouTube video below:

[youtube=http://www.youtube.com/watch?v=GnhVcD74i14]

Well done! With the power of social media this campaign will truly take off. Way to go Air New Zealand! I’d love to follow up and see how the campaign affected their bottom line. Would you be more inclined to travel with Air New Zealand because of this campaign? I would.

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About Milena Regos

Marketer, Consultant and Creator of the Simple Marketing Blueprint online marketing course for busy professionals.

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