After 10 years at Diamond Peak I’m moving on!
Today is a big day for me as I announce my resignation as the Marketing Director at IVGID where I spent the past 10 years of my life skiing, golfing, playing tennis and most of all creating remarkable branding and legendary marketing campaigns together with a bunch of fun loving and genuine people. Surrounded by the beauty of Lake Tahoe, it was my dream job and a dream that came through.
The time has come to close this chapter and open another one which is pursuing my marketing and entrepreneur dreams, and helping other companies in the world achieve similar and bigger successes through clever marketing, smart social media and connecting with customers online – the purpose of Out&About Marketing.
I’m very proud of what Diamond Peak has accomplished in the past 10 years. It took an incredibly strong team to make all of this possible and I’m proud and fortunate to have been a part of it.
- Branding – Your Tahoe Place for Kids was born and grew to be a perfect match for the ski resort resonating extremely well with our guests. Lila Lapanja, who learned to ski at Diamond Peak at the age of 2, featured for years on our billboards is now a part of the U.S. Ski Team’s Development Team — an honor bestowed on only 10 women in the country. Someone once said: “Marketing is too important to be left to the marketing department alone”. Many, many people were involved in this process from within as well as from the outside, EXL Media and Whistler Creative to mention a couple.
- Happy Customers – Happy customers is why businesses continue to exist not because of billboards or marketing. Diamond Peak is fortunate to have many happy customers who relate to the branding message and enjoy their time at the resort. The resort has received hundreds and thousands of positive testimonials over the years: “…your employees are the BEST!”, “the view will amaze you”, “great skiing for everyone”, “this place is wonderful”, “five star experience”, “kid friendly”, “This is a fantastic place for new skiers and especially families with kids to come and enjoy the beauty of the Sierras together!”
You can read all of the reviews on Yelp here. Our guests love Diamond Peak and they keep coming back for more. It’s not unusual that we will see 3 generations on the mountain. All these testimonials just confirm what we, the staff at Diamond Peak already know – it’s a special place. I will definitely miss the view from the top of Crystal, loving referred to as the “office view”:
- Record Breaking Revenues – all that love and positive feedback has resulted in great business for Diamond Peak. Without sharing our numbers, I just have to say we had a fantastic 3-4 years ride during tough economic times in the midst of two bankrupt states.
- Major Capital Improvements – I saw a few gigantic projects at Diamond Peak, starting with a new high speed lift, a major upgrade to the Base Lodge and a brand new Skier Services Building last year.
- Multiple Marketing Awards – throughout the years, we enjoyed receiving many marketing awards for creativity, cohesive marketing campaigns and social media from the American Marketing Association, ADDY, Hermes. Again, it took a great team to make this possible!
- Special Events – we had so much fun creating and executing from wacky (Dummy Downhill), to fun (Poker Run), as well as competitive (Vertical Challenge), early morning races (Uphill Race), cause related (Special Olympics, Race to Beat Cancer, MS races), kids focused (terrain park comps) and of course a ski resort is not a ski resort without some alcohol related special events (Absolut party, restaurant promotions and Last Tracks).
- Friends for Life – I’ve met amazing people over the years and too many to list them all here. Just to mention a few from the main crew at Diamond Peak: Ed Youmans, our fearless leader, who’s off to a new challenge in New Jersey, Mike Bandelin, happiest guy on the mountain, a natural born leader whom I admire, Bee Ferrato, the ever smiling, kids loving Kiwi, Jay Abdo, our super sales manager with a dry sense of humor, Barb Archer, whose fate brought her to Diamond Peak and the sport of skiing and she’s mastering marketing and web, PK, Jack, Brian, Tom, Dave, Dennis, Carl, Walter, and many other folks from the entire company. You guys all rock. It was a pleasure to work with such professional and happy people. Keep up the positive attitude and don’t let a couple of bad characters get to you.
As for me, it’s time to move on to what I have always aspired to do in my life and run my own business. I’m going full speed ahead with Out&About Marketing and pursuing my other passions in life of being in the outdoors, staying healthy and fit and enjoying life to the fullest.
Chao for now.
Also check out 5 Tips to Improve Tourism, Travel Industry Social Media.