Crunch Australia

The Challenge

Optimize social media presence, increase brand awareness and build a strong online community.


Developed and executed a social media strategy, optimized social media presence, ignited their online community, connected with fitness bloggers in Sydney and helped build the brand presence.

Optimized: Facebook, Twitter

New social presence: YouTube, Instagram, Pinterest, Google+

The Results

Crunch Fitness grew from 2 clubs to 6 clubs during Out&About Marketing’s involvement

Facebook fans went from 1,729 to 19,580.

Website visits for 2013 were 406,852 (252% increase) compared to 2011.

Unique visitors for 2013 were 180,059 (183% increase) compared to 2011.