Does your Travel&Tourism brand know how to engage on Facebook?
I had the pleasure to present at SMG Tahoe Technology & Marketing 2011 on Facebook for Business with focus on the Travel&Tourism industry. I like the event as it gathers many local and regional folks involved in the travel, tourism, outdoor and recreation industries. I’ve worked with many of them over the years and the event has the feel of a family gathering.
I truly enjoyed the presentations I saw, starting with Troy Thompson from Travel2.0 setting the stage for the day, Mike Henderson from Arborglyph talking about destination marketing videos, Rob Gadtke from KPS3 n mapping media and technology to the buying process and Eric Bengston on Developing an Interactive Strategy.
Below you will find my presentation on how to engage with your fans on Facebook and create a culture and vibrant online community with lots of examples from local and national properties doing it right. I covered custom landing pages, affordable apps, best business practices and measurements. In addition to my presentation, feel free to use my handout on 10 Facebook tips to improve engagement. Some of these tips you can implement today in your Facebook marketing.