Does your social media calendar lack brains, heart or guts?
You’re a small to medium-sized business, or you work for one, and you’re doing social media for your marketing efforts—which is good—but your daily, weekly and monthly output strategy looks something like improvisational ice juggling. Which is bad. Very bad… or funny, if you’re lucky. But funny isn’t always the best way to look when it comes to implementing your online marketing campaigns.
The fact is that social media marketing is being used by over 77 percent of SMBs (Source: Inc. Magazine and Vocus report). So there’s a lot of competition for gaining the attention and loyalty of potential customers and clients online. But the question is, are you doing it right?
Business owners aren’t sure, and that’s a big problem.
If you’re in the Reno-Tahoe area, check out Out&About Marketing’s 2013 report of local SMB’s with the best social media marketing.
If you want your social media marketing efforts to speed past the competition like an Alpine skier in Sochi, then, like the best athlete, you need to prepare. In order to succeed, you need to have dedication, strategic thinking, and undying fuel for the fire. Whether you’re a fitness center or a local, tourist destination, you have to have a plan to hone your unique efforts and talents—channeling the things that make you successful as a business into success in the online world.
One of the tools we use to do this in the social media sphere is a social media editorial calendar.
The benefits of the calendar are many: it makes planning your social media posts 100 times easier, and provides a clear map of your campaigns from start to finish, to name a couple. You can use a free, cloud-based calendar or spreadsheet from Google, or a paid project management service like Basecamp, if you’re collaborating with multiple team members. Even a simple Word document will do.
Whatever your tool of choice, the crucial thing to know is your social media calendar requires brains, heart, and guts.
brains = compelling marketing campaigns
heart = knowing your potential customers and clients (targets)
guts = creating delectable content delivered fearlessly
We’re letting you peer into our war room, if you will, in the hopes of providing helpful insights about what makes social media marketing successful for businesses.
So please enjoy our sample social media calendar for a fitness business, and feel free to reach us with any questions about how to create a winning social media strategy at your company.
Melissa Sweat is a freelance writer, marketer, and creative strategist who loves helping businesses achieve their outreach and sales goals. Connect with her at www.linkedin.com/in/melissasm.