How social is your State Destination Marketing Organization (DMO)?
This is the first study I have been able to find that provides some idea as to how active state marketing organizations are in social media. Dave Serino put a lot of time and effort in ranking all 50 US States DMOs. Dave used 12 primary points to evaluate each state’s efforts on social media and they are:
- Certified Site Traffic Measurement from Quantcast.com
- Presence of Social Media icons and links on the website home page
- State keyword search in Google
- Facebook Presence
- Twitter Presence
- MySpace Presence
- Flickr Presence
- Panoramio Presence
- YouTube Presence
- Content sharing via a social media tool like Add This or Share This
- Blog Presence
- User Generated Content/ Review Site
I’m pleased to see that Nevada ranked top 5 among all 50 states with http://www.travelnevada.com. California ranked 39th with http://visitcalifornia.com. I’m actually surprised to see that the state of California is ranking so low in the category of social media engagement for tourism with all the money they recently spent on trying to attract tourism to the state. In California’s current economic situation, I would think that social media is a good solution to engage with people online and continue their brand while saving money. To see the entire report and see all 50 rankings click here.
Kudos to Nevada for being so active in social media. You can learn what’s important for a business in the tourism and travel categories from this report and apply the lessons learned to your businesses. Please, let me know what you think of this survey and if you have run across similar studies.