How to create a great video for your brand

How to create a great video for your brand

It’s Friday so we’ll keep this post very short.  I wanted to share this video by Equinox Yoga as an example of a video well done. Do yourself a favor and spend the next 3 minutes watching it. You will feel inspired.

When I first saw it, it had close to 500,000 views within 24 hours of making it public on YouTube. The views are now close to 2.2 mil. It’s absolutely amazing. Great job Equinox Yoga!

What makes a good video: 

  1. Captivating content.
  2. Movement.
  3. A story that draws you in.
  4. Good Audio.
  5. Elements of funny, amazing, entertaining, inspiring, informational or controversial help a video go viral.
  6. Time – keep it to about 2 min.
  7. A good looking girl in bikini helps 🙂



Have you seen any great videos lately?

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About Milena Regos

Marketer, Consultant and Creator of the Simple Marketing Blueprint online marketing course for busy professionals.