How to manage your personal brand online in 7 steps
If you are like me then you already have many profiles established on the Internet: YouTube, Flickr, Facebook, LinkedIn, MySpace, Twitter and the list goes on and on. How do you manage your personal brand online and make sure that your profiles are up to date? And if you are just now entering the social area do you know where to start a profile to increase your personal brand reputation and your chances of finding employment, if that’s what you need. Here are 7 steps to follow that include establishing your brand online, managing it and monitoring the noise about you.
1. Check your username on different platforms
With check user names you can find out on where exactly your username is already in existence. It’s up to you to decide whether you want to register your username on all websites listed or not. If someone else registers your username before you do you won’t be able to get it later. I recommend that you register your username even if you are not currently using a specific website.
2. Register your name with a domain registration server. I like GoDaddy but there are many options available. When you establish a website or a blog under your name search engines will pick it up and list it. Potential employers and customers will be able to find you on search engines.
3. Start your LinkedIn profile. This is a great social network to connect with other business professionals. Keep your profile professional and business-like. It’s OK to be authentic and honest. Actually, it’s highly recommended. But keep your LinkedIn profile on the professional side. Make sure you fill it all out and start connecting with people in your industry. You can also connect with groups and organizations that are of interest to you. Make sure you check your profile daily and keep it updated.
4. Start a Facebook profile. Facebook is the 4th largest country in the world with over 175 million users. It’s a place to connect with family and friends. I consider Facebook a hybrid of personal and professional life. The only way you can manage the two of them on Facebook at the moment is to create different groups of the people you are connected with, such as: friends from school, family, work friends, industry contacts, etc. I wish Facebook had a better way to separate the two sides of your lives. However, with the transparency that has started with the Internet and the social media it’s becoming almost impossible to separate the two anyway.
5. Get yourself a Twitter account. Twitter is micro blogging platform with allows you to follow people and to have followers. It’s limited to 140 characters and that’s rather nice. They say the 120 is the new 140. There are many tools and applications already developed for Twitter. You can read my other blog on Twitter if you are interested in learning more about it. And if you want to read up more on everything Twitter just go to that category.
6. One of the most important personal brand attribute and the first thing that gets noticed: your email address. Make sure your email address is not something like: firstname.lastname@example.org. If that’s your personal email address, keep it to yourself. Get yourself a professional email address. Use GMail and put your email@example.com. Gmail is becoming a very popular email provider and it comes with many additional and very handy tools and applications that you are going to love: calendar, documents, feeder, photos and more.
7. Make sure you track your online presence and manage it properly. There are many tools out there from free to paid. Here’s a list of some of the most popular applications that provide an excellent tool to monitor your brand if you get really serious about it.
There you have it. Follow these 7 simple steps and you are on your way to establishing your personal brand online.