How to measure your social media marketing
Measuring your social media marketing can be challenging for business owners who already wear so many different hats, manage priorities and put out fires on a daily basis. Sound like you? Let’s see if we can provide an outline to measure your social media activities by using Hootsuite as a social media management platform.
HootSuite can serve as the social media cockpit for all of your activities. It connects you with every major platform including; Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube and you can save precious time while engaging and growing your online community.
At the same time, HootSuite comes with over 30 different ways to produce social media analytics reports that can be customize to fit your goals and share with clients or colleagues. You can even use their pre-made templates for easy reporting and measurement of ROI.
What you can measure?
Ow.ly social stats
Ow.ly is HootSuite’s own link shortener URL and you can use it to track clicks to every link you have shortened directly in the system. Need to promote something in 140 characters? Just create a special landing page on your website and use the ow.ly shortener to shorten the link with HootSuite. You can then track clicks to the landing page from your Twitter, Facebook, LinkedIn, or Google+ outreach and see how many people you’ve actually driven to the page from each prospective social network.
You probably already have Google Analytics connected to your website. It’s free and it can give you deep insight into what’s where traffic is coming from to your website. With HootSuite, you can connect Google Analytics in a custom report or use one of their ready templates. You can easily see your traffic sources right in HootSuite as well as main website metrics.
Facebook Insights is free and allows you to monitor your Facebook page performance. With HootSuite, you can connect Facebook Insights right in the system and monitor new likes, comments, wall posts and discussions and monitor the top 10 Facebook posts allowing you to create more of what resonates with your audience and less of what’s not working for your business. Having the option to keep track of your Facebook page right within HootSuite saves you time logging in and out of platforms and allows you to keep your reports consistent week to week and month to month for benchmarking purposes.
You can also compare your Facebook page to other Facebook pages and see where you stand in terms of size of your audience and engagement on the page.
Custom URL parameters
With HootSuite you can completely integrate Google Analytics and use conversions to track sales leads, sign ups. By adding custom strings to campaigns you can really see how social media traffic converts to actual leads and sales.
To read more about how to apply social media measurements to your social media funnel, check out this white paper.
Out&About Marketing has partnered up with HootSuite to offer our subscribers an incredible discount only available through Out&About Marketing. Just visit HootSuite before Sep 30, 2013 and enter code “HOOTXAOAM50″ and you will get 50% off HootSuite Pro and any add-ons (analytics, HootSuite University, team members etc) for 60 Days. We don’t know if we would be able to get this offer ever again. This is your chance to get aboard a solid social media management platform that allows you to measure your social media marketing.
You can also read our blog post on how to schedule social media updates with HootSuite.