How to Improve Your Blog’s Conversion Rate
Content marketing is one way to establish your brand’s integrity and build trust with your target audience. Thus, this has been an imperative to businesses as it draws customers to your business. In the latest State of Inbound Report of Hubspot, 53% of marketers say that blog content creation is their top inbound marketing priority. Further, blogging ranked 5th in the list of most trusted sources for accurate information online.
Statistics support that companies publishing 16+ blog posts a month get almost 3.5X more traffic than those that only publish 0-4 posts per month. Therefore, it’s a must for businesses to take content creation to the next level, as this can convert your site visitors into actual customers.
Converting visitors into valuable customers is probably the most fundamental goal of most websites. Your blogs have all the opportunity to make that conversion happen as it helps your SEO, but without maximizing conversions through your blog, your site would be without revenue, and ultimately, your blogging strategy would be for nothing.
So, how do you make a high-converting blog page? Take a look at the infographics below to help your improve your blog’s conversion rate.
1. Use a compelling headline.
The headline doesn’t just affect click-through rates, but also sets the tone and establishes the main topic of the article. Your headline should appeal and include a promise to provide value to your target personas.
Make sure that your headlines are SEO-friendly such that it would easily show up when customers do common web searches. This is a good opportunity for your blog to establish authority.
2. Add a call-to-action (CTA) box and banner.
If you got your reader to scroll down to the bottom of your blog post, then job well done! This is a great opportunity to showcase your products/services using a CTA banner. Just like an ordinary ad banner, you can create a custom ad for your business and include it on your sidebar.
Your CTA can either:
- Drive them to your services page
- Redirect them to your Contact Us page
- Offer something for free
3. Make sure that social media sharing buttons are visible.
As the saying goes, repost, or it didn’t happen. Make it easy for your readers to share your blog posts by placing sharing buttons at sight. It’s helpful to make your blog accessible across all social media platforms for a wider reach. This can also help in driving more traffic to your site.
4. Include links and keywords in your blogs.
It’s important to establish specific keywords that can help build your brand image. Use keywords that you want to rank for in your article. Keywords and topics on your blog make it easier for Google (and other search engines) to crawl your site when users search for these terms.
Well-composed articles demonstrate your company as an industry leader. Increase credibility and authority by linking to authoritative sites in your article to give your readers the idea that you are a relevant source for these types of discussions.
5. Include email subscription in your sidebar.
Your email subscription can go ahead of your sidebar if you prioritize getting emails for your prospect database. A one- to two-liner can help convince them to sign up for your newsletters. Using eye-catching colors for your subscribe button also help in grabbing their attention.
6. Make sure you include related posts in every post.
It’s always better to hit two birds with one stone to maximize results with minimal efforts. Don’t settle on gaining traffic with only one post. Rather make the reader stay on your site and read more.
Showcase other content which they will find interesting and relatable. This reinforces your thought leadership goals further. It’s important that you build your brand to your readers with every piece of content you produce.
7. Include a comment box.
Commenting helps drive traffic to your blog. Blog comments are useful indicators of engagement, yet it’s also important to know how your reader sees your article.
This can be the basis for improvement or whether those topics work well for your brand and readers, as well as help establish and build relationships, which can eventually turn into sales.
While content marketing is crowned as the king in the digital industry, it all boils down to having quality and valuable content on your blog to get ahead of your competitors. Besides, quality content is still the key to avoiding getting behind your competitors in the search engine results page.
No matter how big or small your business is, blogging is and will always be integral to your content marketing strategy. The content of your blog has all the power to convert your readers. This doesn’t just turn them into paying customers but can also lead to loyal brand advocates in the long run.
Karen Manaoat – Guest Blogger
Karen considers herself a digital marketing junkie. As a Content Marketing Specialist for Spiralytics, she makes sure that she’s updated with the latest trends and memes among other things. With her inner rapper, Karen pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.