An Introduction to Video & Content Marketing
Video marketing is likely the best way for any brand or business to be able to reach their audience in today’s global economy. It was once said that a picture is worth 1000 words, and if that’s true, then a video is thousands of 1000-word pictures. Video marketing in this context means a short clip has the potential to move and motivate an audience to take action, whether that means buying a product, following a celebrity or donating to a cause. According to the facts and statistics from Websitebuilder UK, over 78.4% of U.S. Internet users watch videos.
With video traffic expected to continue growing to become 75% of global mobile traffic by 2020 – three times higher than video traffic in 2015, – the importance for brands to stay ahead of the curve is highly lucrative. Brands that establish a strong video viewership will be one step ahead in an upcoming market saturated with content from competing brands and products. According to Facebook, by 2018, 90% of their content will be video-based, so it’s important to start video marketing campaigns immediately to ensure your brand gets its fair market share.
According to the data, video marketing has helped some of the world’s premier brands in their marketing campaigns. These marketing campaigns have increased conversion, brand loyalty, sales, ROI and message recall for a variety of brands across a plentitude of sectors.
Better Than Other Forms Of Marketing
Compared to TV, video marketing is considered more effective by 70% of ad agencies. Data suggests video provides a better brand recall and message recall than its conventional cousin TV. With amazing results and an endless global consumer base, video marketing is a key your brand needs for success in the modern Internet society we live in. Here are 127 facts you probably didn’t know about video marketing.