Is social media marketing paying off for your business?
I love the conversation of return on investment from your social media marketing. Don’t you?
Businesses are starting to realize that social media goes deeper than getting a Facebook page up, linking it to your Twitter profile (more on this in another post) and telling the intern to update Facebook every day.
Businesses that are successful with their social media marketing are the ones that have prepared a plan that includes monitoring, content and measurements.
In November, WildFire in cooperation with Column Five executed an ROI social media survey with over 700 marketers from around the world.
Some important key facts:
- 97% of the surveyed marketers believe that social media marketing benefits their business;
- 75% intend to increase media spending this year;
- EVERYONE wants to grow their fan base.
The interesting part is, that there’s currently no standardized method how to measure ROI of social media success. For all the details, have a look.
How about you? What do you currently measure with your social media marketing?