Is the Travelocity contest on Facebook good or bad?
This is a brilliant idea to get everyone associated with the travel & hospitality industries involved and engaged. It’s working. It’s a friendly competition and visitors bureaus, hotels, ski resorts and local businesses are showing their support and posting the contest on their own websites and Facebook pages.
At the writing of this post, the Travelocity Gnome fan page had 36,277 fans. Not bad at all. In addition to generating fans and buzz on social media, Travelocity is promoting their iPhone app on the page.
1. You can vote as many times as you want. I can just imagine people sitting in their offices and clicking away on that button.
2. Travelocity is giving away a ski trip for two as an incentive for people to participate. Excellent idea! The bad – the contest is between Lake Tahoe and Utah and the ski trip is to Colorado??? I feel like they are sending me the message: Don’t go to either Utah nor Lake Tahoe. Head to Colorado – that’s where the best snow is. Very confusing to say the least.
3. My friends in Utah couldn’t access the Facebook page for a while – the application had some bugs that shut it down for some time. Technical difficulties or simply traffic overload.
4. My biggest problem with the contest – Lake Tahoe is only a small part of California and Nevada. Lake Tahoe VS Utah? It doesn’t seem fair to compare a ski destination against a state? Does it?
Overall, the contest is a very good idea for creating buzz on social media. It’s lacking however a little bit in the overall strategy and execution. I’m looking forward to see who’s going to come ahead. Currently, it’s 50% / 50%. Go vote today. I’m also looking forward to seeing the results of how successful the contest is for Travelocity.
Your turn. Did you vote? Do you like it? What do you think?