Meet Julia Mueller, Out&About Marketing’s Newest Teammate!
Out&About Marketing welcomed its newest member to the team last week. Julia Mueller, an Incline Village native, has joined Out&About Marketing as our Social Media Manager.
Julia created the food blog, The Roasted Root in 2011, where she shares healthful recipes that she develops and photographs. Through continued dedication to updating her blog and the use of social media, Julia has grown her following significantly. For this reason, Julia knows first-hand how to appeal to the masses using effective social media tactics. Using website analytics, observing how her followers respond to her use of social media, and identifying food trends, Julia tailors her blog and social media content according to popular demand, while holding true to her own style.
Attributing much of her success to being social media savvy, doors have opened for Julia outside of her blog. One year ago, Julia was contacted by a publishing company and was given the opportunity to write cookbooks. Her first cookbook, Delicious Probiotic Drinks provides recipes and detail instructions for fermenting probiotic-rich beverages, such as kombucha and ginger beer, at home. This book will be released in February, 2014. Her second cookbook, Let Them Eat Kale!, is centered around the world’s favorite superfood, and will hit the shelves July, 2014.
In addition to writing cookbooks, Julia works directly with large food and kitchen brands, such as Bob’s Red Mill, Blendtec, and Le Crueset. She shares her experience with specific products in her blog posts through sponsored campaigns, giving her deep understanding of business-to-consumer marketing, as well as company branding. Her passion for nutritious food and fitness make her a great fit for Out&About Marketing’s current clients and vision.
Julia grew up in Incline and attended University of Nevada, Reno, where she earned both her Bachelor’s and Master’s degree in Finance. While Julia enjoys the numbers-side of business, she is passionate about creative marketing and understands its importance in growing a company.
Julia’s role at Out&About Marketing is to develop original, effective content for clients in order to maintain and grow their social media presence. She is responsible for developing marketing campaigns in order to gain public interest and convert that interest into company sales. We are thrilled to have Julia on board and value her experience, dedication, and willingness to go the extra mile.