Online monitoring in 2 hours
The Internet made it very easy for people to post content and talk about you, your brand, your products. The importance of knowing what people are saying about you online should be very high on your list. If you don’t know what people are saying, you have no idea how to run your business. I have written a couple of times already on how to listen on the web. I found this easy and free guide which will allow you to engage Google Reader into a powerful and free tool for monitoring the keywords that are important to you. I have done this for myself, for my business and for a few people already. You simply can’t go wrong with this guide. It will take you about 2 hours to set it up and you will be on your way to hearing what everyone on the web thinks of you, your company, your competitors. It’s a wise investment of time. I highly recommend it.