Rocks & Rhones

| Case Study

The Challenge

We wanted to help Pleasant Valley Wineries increase the word of mouth, interest, and participation in their annual Rocks and Rhones wine tasting event.

The Solution

We created a Facebook sweepstakes using a thirdparty app. The sweepstakes was fangated to increase Facebook likes. We optimized the sweepstakes for mobile and promoted it with a brand-optimized bit.ly. Extra entries were given for anyone who encouraged their friends to enter the sweepstakes.

bitly

40,000

The Execution

The sweepstakes ran from May 19 – May 21, promoting it organically on Facebook and Twitter from the Visit El Dorado and Pleasant Valley Wineries accounts, along with a $100 promoted Facebook post. We targeted people 21 years and over in the Placerville and Sacramento areas, interested in wine and wine tasting. The potential audience was 40,000 people.

The Results

Sweepstakes

776 visits to the link

555 sweepstakes entries

370 clicks to the bit.ly link

130 Facebook shares

102 Facebook likes

$100 Facebook Ad Campaign

14,407 impressions

12,289 people reached

437 clicks

1.41% CTR

$0.13 Cost per click

385 actions taken

...and hundreds of happy faces


Here’s what they thought about our work

  • One thing is for sure - we got the word out about the event and El Dorado wineries to a much larger audience than had been done in the past through social media!
    We could not have done it without you.

    Jolaine Collins Communications, in charge of promoting Rocks & Rhones