7 Best Practices for Social Media for Florists
I have been introduced to flowers in a brand new light. Being connected to many floral designers on social media, I’m constantly surrounded with beautiful flower arrangements. Flowers have definitely made me a happier person. One advice I can give you is to purchase flowers on a regular basis and not just for special occasions. Flowers will always put smile on your face and bring beauty to your home.
Here are some best practices for florists on social media. You can hear me present them live on July 7th, at IMAGINE in San Francisco. It’s not too late to sign up.
1. Commit to it. You are on social media for the long haul. Building relationships takes time. Time is the biggest obstacle for many florists when discussing social media (in a survey conducted for IMAGINE 2011, 54% of people answered that time is their biggest challenge). Remember that time is a challenge for everyone no matter how big or small of a company they have. Learn what works best for your business, prioritize, use the right tools and find the time to market your store, yourself, your company. Remember that it will take time to build your followers but they will be there for you when you need them most.
2. You are the EXPERTS! In the same survey conducted, 68% of floral professionals said they have been in the industry for 15+ years. You are in a position to share your knowledge and experience with people who want to learn more about flowers.You are the best in the industry. Share your knowledge and experience online.
3. Content is KING. Stick to the 80/20 percent rule. Create valuable content for your community 80% of the time. Give them things they want – education, information, discounts and offers. Connect with your customers on an emotional basis. Florists are in the perfect position to use social media and enable people to share their happiness and smiles. Leave only 20% for self-promotion.
4. Make it easy to share. Once you have created an amazing floral arrangement or wedding bouquet, write about it, take a photo or create a video. Make it easy to share on the web. On a daily basis, we encounter 3,000 messages on average from traditional marketing, news, social media, emails. If I see something absolutely amazing, I want to share it with my network. Make it easy for me to share it with 1 (one) click.
5. Remove the obstacles. Think what’s easy and convenient for people and make it easy for them to purchase from you. If you have a captcha form on the floral website, make sure people can type in the words they see. If you have a floral mobile ecommerce shop, make sure it works well on all mobile devices. Invest in the technology and make sure you don’t frustrate people on the web. If someone doesn’t see what they are looking for in 3 sec they are leaving to go back to Google and look for your competitor. You don’t want this to happen to you.
6. Have fun! Remember to have fun on social media. Connect with other people. Use humor in your flower messages. Humor sells. If you can make people laugh, they will remember your brand name. People want to have fun online. Don’t forget that.
7. Be authentic and be yourself. Your personality will shine through on social media. Regardless of how big or small your floral company is, be transparent, be real and build trust with people. Social media is about being transparent and being real. Take out the marketing lingo and speak to people they way you talk to your friends. Your floral shop will be better off in the long run.
I’m putting the final touches on my presentations for IMAGINE 2011. Yes, I’m nervous about speaking in front of 1,000+ people. I’m also very excited to share my passion and love for Social Media.I can’t wait to meet more people in the floral industry. I’ll put my presentations online after the conference on slideshare.net/milenaregos. I will also share the results from the survey in a later blog post. Stay tuned and IMAGINE – Dream, Create, Share! Hope to see you there!