Social Media: Content Swabbing

Social Media: Content Swabbing


Guest Writer: Rachael Gray

I was an intern once. Along with learning to masterfully carry numerous coffee orders and open doors at the same time, I picked up some tricks for searching the internet to find good content, AKA: content swabbing.

When I first started swabbing the internet for content, it would take me hours to sift through all the fluff on the internet to find relevant information. It probably didn’t help that I was also easily distracted by cats. (Man, the internet really has a lot of cat videos, but I digress.) Eventually, with months of content searching under my belt, I began to get things done faster and learned what to look for, and what to avoid.

Here are three easy steps that might help you with content management:

1.) This one seems the most obvious, but it is important none-the-less: look for content in reputable areas. 

Whether you are looking online, or talking with people, make sure the source is providing correct and truthful information. Some easy ways of determining if a website is legit:

-Check for regular updates

-Look for a “contact us/me” option, and check out the author/publisher

-Double check that you can find that information in other places, for example: if it is news related you should be able to find this information on any other news site

-Be wary of websites with a lot of ads

2.) Use a Variety of Tools:

The internet has a handy tool box full of content finding options.

Different search engines will give you different results, like using Google Chrome, verses using Firefox, and Bing versus Google.

RSS readers are incredibly handy, gathering information from all over the internet and storing it in one place for you to quickly access. Some you might want to try are: Google reader, Bloglines, or MySyndicaat.

Another way to have content delivered to one spot, is by utilizing an aggregator like Google alerts. This option searches the internet for you with your choice of key words, and grabs stories with those key words and dumps them directly into your email on a daily basis.

3.) Get Social:

I am sure you have heard this 1,000 times, but here it is one more time: use your social media sphere. Find content from friends on Twitter and Facebook.

Make sure you follow relevant people on twitter, and try following who they are following. (The info they post is coming from somewhere right?)


Hopefully these tips are help in your daily quest for good content. What are your thoughts? Feel free to leave a comment.

About Milena Regos

Marketer, Consultant and Creator of the Simple Marketing Blueprint online marketing course for busy professionals.

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