A practical resource guide on how to listen on the social web?
People are talking about you, your company, your brand. Do you know what they are saying?
Here’s a practical resource guide on how to find out what people are saying about your brand. Listening to what people are saying seems to be a hot topic right now but most people don’t know where to start. There are some very good software companies that will help you achieve your goals but they can get expensive or simply are not in your budget especially when there are so many free tools already. I will share with you great tools that will do the job and are free. It will take you some time to set them up and see what works for you but you can’t ignore the conversations on the web. Listening to what’s happening is important because it will help you understand better what your customers want.
1. Google Alerts – free tool that allows you to subscribe for specific keywords and topics of interests. You get an email delivered to your inbox automatically when your search terms get ranked on Google. You need to sign up for this tool. You can monitor your company, your competitors, any trends that you may be interested in, news or your own name. This one is a must!
2. BackType – another powerful free tool that tracks comments on the Social Web and emails you results. Every time someone mentions your company in a blog or a social news site you get an email. Another must if you want to save yourself time and want the essential information delivered to your inbox. You can view all conversations based on a trend, topic or an article and receive notifications whenever a conversation that you are interested in becomes active. Check it out and sign up today!
3. Tweetbeep – A free tool that works pretty much like Google Alerts but it searches the conversations on Twitter. Every time someone mentions your name, your product, your company and anything else you want to track you get an email. If you are in Twitter, you need to sign up for Tweetbeep. If you are not on Twitter but you want to know what everybody else is talking about on Twitter, again, you need to sign up. Another way to search the conversations on Twitter is with Twitter search.
What about searching all the blogs that are becoming extremely popular these days? Do you know that there are 2 new blogs being created every second! Here are some free tools to help you understand and track what’s important to you on the blogosphere.
1. Technorati – you can search the entire blogosphere with this tool and see what blogs are writing about you. For example, I just searched for “Lake Tahoe” and the site came back with 2,377 results for this keyword. You can also compare the noise about your brand with a competing brand and see who’s getting more exposure. Neat!
2. Google Blogsearch – another free tool for seeing what people are saying on blogs. On my search for “lake tahoe” it returned 297,428 “lake tahoe” related searches.A lot of blogs to go through!
3. BlogPulse – this is a free blog search service provided by Nielsen BuzzMetrics. You can search by keywords or URLs. You can create trends, check out popular trends, follow onversations or go deep into your favorite sites and authors. My search for “lake tahoe” brought back 14,181 results. I have the opportunity to see who’s talking about lake tahoe and I can track the conversation or see the blog’s profile. I really like the trend tool and I can see a lot of useful applications for it in the future.
And finally,there are aggregators that allows you to follow the conversation across various platforms.
1. Friendfeed – It searches across blogs, Twitter, Flickr and 50 other social sites.
2. Spy – Spy is a great tool that allows you to listen to tconversations on the web. It actually aggregates the comments from Twitter, FriendFeed, Flickr, BackType, and more social websites and RSS readers. Lois Gray wrote a nice article on Spy.
4. Socialmention – An excellent tool for monitoring your social exposure. They even give you a social rank and you can subscribe to daily email alerts.
Do you have any favorite tools that you use? Please, share.
Interested in more resources. Check these out:
Top 10 Free Tools for Monitoring Your Brand’s Reputation – a great list from Mashable