Squaw Valley

| Case Study

The Challenge:

Use existing and new Facebook fans to act on a special social media offer, attract new fans and monetize Facebook page.

The Solution:

Developed an exclusive Facebook offer consisting of $25 gift card when fans purchase a ski season pass during the final phase of the pre season pass sale.

The Execution:

Offer was made available exclusively on Facebook during a 3 day time period. It was heavily promoted with Facebook advertising with very specific targeting to potential new season pass holders. Placement of ads was in the newsfeed and mobile. Fans were directed to a special mobile optimized Facebook app where they could purchase their season pass.

The Results:

18,465,630 impressions

38,223 clicks

Cost per click: $0.37

Click through rate: 1.02%

2,666 gift cards claimed

2,535 new Facebook fans

190 season passes sold

337% ROI on marketing dollars

Hundred of new season pass holders

Inclusion in Ski Area Management “Best of the ski season” case studies

Here’s what they thought about our work

  • Milena brings years of marketing, social and online experience, deep knowledge, and great customer service. Working with her is like having another talented person on our marketing team.

    Tracy Chang, Interactive/CRM Director, Squaw Valley & Alpine Meadows