Tahoe Local Digital and Social Media Marketing – Who’s Doing it Best Series
Tahoe Local Who’s Doing it Best in the Digital and Social Media Marketing Space
Jan 2012 – Tahoe Mountain Sports
I’ve been thinking about starting this series for a while as there are certain local Tahoe companies and businesses that are doing a really good job with their online and social media marketing efforts. There’s no better time to start this series than in the month of January. Once a month, I will feature a local Lake Tahoe business who’s doing an extremely good job with their website, digital, mobile or social media. If you have any suggestions, feel free to send them my way at email@example.com.
Our first selection goes out to Tahoe Mountain Sports and below are some of the reasons for it. In the spirit of Full Disclosure I have to say that this blog post is in no way paid or sponsored by Tahoe Mountain Sports. They didn’t give me any discounts or goodies to write it.
Tahoe Mountain Sports website is organized and build with user experience in mind. It is my understanding they are doing all the work in-house. I wish they were using an outside agency as I would hire them right away. Kudos to the entire team at TMS! It’s great to see local talent producing high quality work like this. The website has clear call to actions, it’s easy to navigate, it’s professional looking and has integrated social networks and features really well. I love the fact that you can shop online. So many local Tahoe businesses are completely missing out on the entire ecommerce opportunity. It’s 2012 people! Start selling your products and services online. The site is well organized with items for men, women and kids, plus you can shop by brand, activity and gear. In addition, MTS provides a very detailed information on Tahoe with anything you need for your complete Tahoe adventure from weather and web cams to general information about the area. I like their gift cards availability as well so you can gift someone with an email delivered right to their inbox. I love their Deal of the Day. It’s a great way to bring people back to your website daily. Kudos to TMS for keeping this active. I’m sure it pays well in sales for them.
I decided to test their Live Chat function which integrated with my Facebook account. I asked them a question and received an immediate response. A few pleasant exchanges later, I went on to continue writing this blog post. I can keep going about their website features, like free shipping, secure check out, Amazon payments, etc. In summary, this is an excellent website and I’m sure they are seeing the returns from their efforts in real dollar signs.
TMS maintains a very active blog which shows they understand the power of search and social. The blog also shows their passion and enthusiasm for the outdoors, sports, Tahoe and their business. Their love for the outdoors is captivating. It’s an engaging blog with interesting articles, product reviews and tons of photos. One of my favorite posts was their recent Yosemite trip with the Tahoe bikini chicks. Now, this is a great way to sell some bikinis in winter and even get the guys interested. Right?
3. Social Media
In addition to the blog, TMS is active on Facebook (2,267 likes), Twitter (324 followers), YouTube (70,959 views to their videos so far) and Google+ (68 people). They are active on their social networks and responding to people not just blasting out messages like some other companies (won’t mention any names) are continuing to do.
Do you have what it takes to be featured on our monthly series on Who’s Doing it Best in Tahoe? Let us know by leaving a comment below or send us an email to