The Black Eyed Peas and the Now Generation

The Black Eyed Peas and the Now Generation

Lately, I’ve become a total Black Eyed Peas fan. I love their music. I work out to it, listen to it at home, cross country ski with it, listen to it on weekends, when I work and when I fall asleep. One of their songs, “Now Generation” has interesting lyrics touching upon social networking, our desire for urgency and immediacy and how we want everything NOW.

The New Customer is defined by the following characteristics:

1. I want it now and if I can’t have it now, I’m moving along. I’m certainly not waiting. I’m not waiting in line, I have no time.

2. I’m connected all the time – at home, at work, in the car, when I’m walking, eating out, partying.

3. I can Google everything and find the answers to everything in zero time.

4. I can compare prices, read reviews,  ask my friends for advice. I’m web savvy.

5. I’m informed, educated and know where to look for information. I can see through your marketing and advertising lies.

6. I have no patience. I want immediate gratification. Superior Customer Service. I want to be treated as an individual.


Ask yourself – How is your company adapting to the New NOW Generation?

Great song!

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About Milena Regos

Marketer, Consultant and Creator of the Simple Marketing Blueprint online marketing course for busy professionals.

Comments 4

  1. Kerrie Candrick

      |   reply

    Great post and so true! We really have to keep up with modern times in regards to our marketing efforts – and so much to keep up with too re: online marketing and social media.

    • Milena Regos

        |   reply

      Thank you Kerrie for your comment. Brands nowadays face a great challenge – get up to speed with the new demands of customers or disappear. Organizations need to fine tune their marketing efforts to keep up with how customers want to get their information, receive news and provide feedback. I’m excited about the opportunities the Internet and the New Media open up to marketers to truly engage in a dialogue. Thank you for your comment once again.

  2. Monica Kurtz

      |   reply

    I agree that technology increases our access to people and information and causes us to raise our expectations of customer services/response times from the companies that we interact with. But the most interesting insights for me are how technology and social media unite people not on the basis of demographics, but on psychographics and behaviors. Enabled by social media, multiple generations are interacting more than ever. My son (11-years-old) and I share a love of the black eyed peas as well as many technologies (the x-games iPhone app as one example). Through social media and mobile devices, we are now enabled to connect to people around the world that share our interests, expand our knowledge, and help us solve challenges.

    • Milena Regos

        |   reply

      Hi Monica,
      Thanks for your great comment. I agree that technology is changing the way we communicate daily. It’s absolutely amazing to watch how kids today look at technology as a tool that enables them to do things easy. Your comment on people sharing the same interests on social networks brings a great point – crowdsourcing has proved to be extremely successful and there are many thriving online communities based on sharing the same interests. Thanks for the great feedback!

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