User generated content marketing for travel industry – infographic
The power of user generated content marketing for the travel industry.
Consumer travel market is up and experts say that by next year, social media would be the primary way of generating travel bookings and revenue for half of the industry.
$1 of every $5 spend in the travel industry comes from a mobile device. Travelers spent online this summer is up 7% compared to last year.
66% of travelers research travel online. 52% use social for inspiration and 76% believe that online reviews offer “insider knowledge” they can’t get anywhere else. Sites like Instagram and Pinterest will continue to inspire people with images. 92% of consumers trust earned media, such as word of mouth and friends’ and family recommendations above all other types of marketing.
Check out this infographic from Stackla to get more insight. Read our case study on how a user-generated campaign ignited the entire online community and turned into a viral social media movement: #truckeemoments. This campaign won an ACE in Social Media from the American Marketing Association. Take a look.