Video – 3 must do things for your brand reputation management on TripAdvisor

Video – 3 must do things for your brand reputation management on TripAdvisor

TripAdvisor brand reputation

Photo credit: Harry Wood

To best manage your brand reputation on TripAdvisor for your tourism brand, engage in these 3 actions.

Back in October, I had the pleasure to interview Andrew Wiens from TripAdvisor, at the 2014 etourism conference. We all know that tourism brands live or die by their consumer reviews so I wanted to find out from the source what are the most critical things a brand manager can do. Watch this video and make sure you are up to speed with TripAdvisor’s best policies.

Here’s what Andrew Weins recommends that tourism brands do on TripAdvisor. It’s simpler than you think:

  1. Take ownership of your brand on TripAdvisor. It’s free and easy. Go and do it today. You can claim your listing on TripAdvisor here.
  2. Upload lots of photos to your profile. People love to see what your place looks like.
  3. Engage in the conversation. If people are writing negative reviews – address their concerns. If people are writing positive reviews – thank them. Participate and show that you listen and you care.

Watch this short video with Andrew Weins from TripAdvisor below:

 

Do you use TripAdvisor for your business?

Check out our other video interview from ETourism Conference on Bridging the gap between Millenials and Baby Boomers.

The post – Video – 3 must do things for your brand reputation management on TripAdvisor first appeared on Out&About Marketing.

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About Milena Regos

Marketer, Consultant and Creator of the Simple Marketing Blueprint online marketing course for busy professionals.

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