Web trends 2010

Web trends 2010

I had the pleasure of speaking to a very diverse group of University of Nevada, Reno (UNR) consisting of undergraduate and graduate students and business owners and professionals from Reno and Lake Tahoe. Thank you Dr. Bret for putting it together. The event was mainly Q&A format but the very first question Dr. Bret asked every one on the panel was: How is 2010 going to be better or different for you with regards to social media?”. I expanded my answer to cover how I see online marketing changing in 2010. With traditional marketing declining an estimated 7.9%  and online marketing spending increasing 9.5% according to eMarketer, the importance of online marketing for businesses is increasing tremendously. The three trends I see in the 2010 that would benefit businesses if used wisely are:

  1. Video – YouTube is the second largest search engine in the world. Hulu has grown from 63 million streams in April 2008 to 373 million in April 2009. (from Social Media Revolution video). 77% have watched an advertising on YouTube. (from Razorfish Digital Report 2009). 13 hours is the amount of video uploaded to YouTube every minute. 412 years is the amount of time it will take you to watch every video on YouTube. 100 million is the amount of YouTube videos watched daily. These and more interesting stats from What The F**K is social media presentation.  Video is here to stay. You can use it to sell your product, explain your idea, showcase your property. People prefer to watch instead of reading.  As a business, figure out how to embed video on your website, use video to sell your product or service, use video on online ads, explain your product and make sure your video is compatible on mobile phones.
  2. Mobile – According to the Mobile Marketing Association total U.S. spend on mobile marketing will grow from $1.7 billion in 2009 to $2.16 billion in 2010. More and more companies are looking for ways to get to consumers on the only device they always carry with them – their cell phone. According to the Razorfish Digital report 2009, 57% access the Internet from their phone, 50%  have downloaded an app for their phone and 30% have interacted with an ad on their phone. Two major trends for mobile marketing this year are going to be Mobile Money and Mobile Ticketing. You will be able to send money abroad from your cell phone as well as purchase airline and other tickets on your phone and not have to carry paper print out with you. Mobile applications for businesses are huge – from text messages for your business to iPhone apps, this is going to be an exciting year for mobile marketing.
  3. Location/ Social Networking – this trend focuses on geo enabled games and software from companies are Foursquare and Loopt. Social network sites where people (and companies) are going to be aware of each others surroundings. People are going to be able to connect with friends near you and companies are going to be able to provide relevant coupons and messages. You will be surrounded with information stream that is relevant to your behavior and current location. Twitter may be overtaken by these technologies in 2010 as companies try to attract people who are physically closer to their location. A very interesting and somewhat scary trend to watch in my opinion.

I promised a few people in the UNR social media class that I will make the stats available. So here you have it. Your turn. What trends and interesting social media or online marketing stats do you want to share?

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About Milena Regos

Marketer, Consultant and Creator of the Simple Marketing Blueprint online marketing course for busy professionals.

Comments 12

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  2. Bret Simmons

      |   reply

    You were awesome at that event, Milena! I am convinced you are one of the handful (small) of folks in the area that really “get” social media and prove it by practicing what you preach. You are a great asset to the community. Thanks!! Bret

    • Milena Regos

        |   reply

      Thank you Bret! I really appreciate the invite and I look forward to more interactive events with you. It was a pleasure and honor to speak to your class! Keep up the great work with them. I wish more professors would teach classes like yours! All the best, Milena

  3. Nick Cruit

      |   reply

    What are your thoughts on Social Media marketing creeping in to traditional marketing campaigns? I’ve seen plenty of ads that have a little twitter of facebook icon near their contact information, but do you think it’ll ever get to the point — or is it already going there — where businesses use traditional marketing to spread the word quicker and garner more participation with social media campaigns? I’m just wondering if promoting social engagement on a platform that doesn’t allow for response or feedback will backfire. Thanks!

    • Milena Regos

        |   reply

      Hi Nick,
      Thank you for your comment! Cross-promoting social media on traditional media makes sense as companies are trying to generate more active engagement and dialogue. A lot of companies are using outdoor as a way to get more people to their Facebook pages and Twitter feeds. Fewer companies are using print advertising. TV seems to be popular as well. I see nothing wrong with cross-promoting social media networks on traditional media. A company can send out an email blast and a person can leave a comment on their Facebook page. People who want to engage in a dialogue with a brand will do so on social media – there is no way to do so with traditional media. Companies that actively seek engagement will win in the long run. What do you think?

  4. Nick Cruit

      |   reply

    I completely agree, however, working in traditional print marketing I am a bit biased 🙂 I’ve been searching for interest in clients that want to explore promoting their social media but given the cost many would rather promote a specific sale rather than brand their social media outreach. But if you think about it, one of the main problems with print is that it’s not as easily traceable. I think that for businesses that consistently monitor their social media engagement and compare month-to-month numbers, it could be a way to track the effectiveness of print. Plus, they can devote a budget to smaller, more frequent, print ads to recruit engagement and save the price and item promotions as rewards to their followers.

    • Milena Regos

        |   reply

      I would recommend combining social media exposure on traditional media with existing campaigns but not just spending money on traditional media to promote your social media assets. From a traditional media perspective, traditional media still works and it works very well – maybe they just need to combine social media too – for example, a newspaper site can have a very well read Facebook page and Twitter feed. Thank you for your feedback!

  5. Elroy Snooks

      |   reply

    Howdy there,this is Elroy Snooks,just observed your Post on google and i must say this blog is great.may I quote some of the Post found in the website to my local people?i am not sure and what you think?in either case,Thx!

    • Milena Regos

        |   reply

      Hello! I’m glad you find the blog useful. Feel free to quote it and use appropriate credit. Thanks for visiting the site. I hope you become a regular visitor. Cheers!

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