Who’s doing it best on social media in Lake Tahoe?
February Who’s Doing it Best on Social Media in Lake Tahoe recognition from Out&About Marketing goes to………….Northstar California or the way they used to be called Northstar-at-Tahoe. (You can read more about the name change in the #mrktchat open group on Facebook, just search for #mrktchat on Facebook to find a great explanation from Davy Ratchford, Northstar Director of Marketing on why the rebranding and name change).
Why did Northstar catch our attention this month and receive recognition out of all other Lake Tahoe businesses doing great things on social media?
For their tweeting.
They are not just tweeting like most corporations their size do, they have actually trained their CEO and management staff to tweet as well on behalf of the brand in their own voice creating more authentic and powerful Twitter feed. And we like authenticity.
Props to Adam Hawes (@Adam_Hawes) Northstar’s Online Marketing Manager for persuading and coaching his higher ups in the importance of tweeting. Adam likes to keep his tweets youthful, happy and full of enthusiasm for skiing. The way it should be. Adam also responded within hours to my request for an online interview (see below). Did I mention it was an awesome powder day? Double bonus points. This guy gets it.
A couple of tweet examples, starting with the VP/COO of Northstar, Bill Rock keeping it authentic.
Just a suggestion here for Bill Rock would be to make his Twitter bio a little bit more personal. Otherwise, keep up the great work. The are very few companies out there that can say their CEO tweets and engages on a regular basis. Nice!
One can also get the news from Northstar if they follow Davy Ratchford, Northstar’s Director of Marketing. No surprises here as tweeting is pure communication and marketing and communication is one and the same thing. Davy does a good job responding to customers and posting timely updates from the resort.
Northstar gets kudos for not linking their Facebook feed into their Twitter account like so many other brands do. They seem to understand the importance of conversations, customer service and guests engagement on Twitter. With a Klout score of 59 (for what Klout is worth), Northstar is influential about Lake Tahoe, Skiing and Snow staying focused with their messages.
I took a quick look at Northstar‘s Twitter reach to see what kind of impact their tweets realize. Although followed by close to 7,000 peeps, their potential reach came to 31,180 for their last 50 tweets with high number of retweets and replies and 81,187 total impressions. Not bad at all. My question is: Have they been able to monetize their Twitter account or is this not a goal at this stage?
I initiated an online interview with Adam Hawes, Northstar Online Marketing Manager and asked a few Twitter related questions. You can read the questions and answers below: